Our firm began business as a
partnership in 1972. Since that date, our efforts have focused on provision
of cutting-edge solutions to participants in the logistics arena. We secured
a position of leadership in volume forecasting models. That position allowed
us to provide improved capital asset utilization for both transportation
firms, and their capital goods suppliers.
Clients utilizing our volume
forecasting models asked that we turn our attention to improved models of
cost allocation. We provided in the late 1970's our first models of activity,
and opportunity, cost to both railroads and trucking companies. These models
have since grown in specificity and sophistication; they continue to be
a key element of our practice.
With the onset of surface transportation
deregulation, we found clients desiring improved measures of operating efficiency.
We produced such measurement systems, founded on the principles of total
factor productivity which we had derived for transportation processes.
A central corollary of transportation
deregulation, and enhanced international competition, was improved shipper
focus on logistics practices. By the mid 1980's, several large shippers-aware
of our work on transport carrier cost models and efficiency measurement-asked
that we assist them in the design of complex new logistics networks. Our
work in this segment of the transportation arena provided us the opportunity
to introduce supplier clients to buyers of transport services.
This last area of practice proved
extremely challenging. Our work with both rail and truck carriers indicated
significant economies of density and economies of scope in each type of
carrier. What was required was a mechanism for efficient interchange of
information between shippers and carriers, which would allow the latter
to realize potential density and scope economies; and the former to share
equitably in the carrier gains.
Our approach to this task was
two-fold: First, we designed a shared data base system which would allow
carriers to understand the necessary elements of shipper service requirements.
We first introduced this system in 1990. Second, we introduced an auction
system which would allow carriers to efficiently bid on serving the needs
of the shipper. Begun on a trial basis in 1991, we completed our first large
scale application of this auction system in 1992. Since that date we have
provided a continuing sequence of improved auction allocation systems on
an annual basis.
Efficiently matching the needs
of shippers with the available capital assets is a complex process. That
process will not be sustainable without the construction of carefully designed
incentive contracts. We have led the way in such designs, by relying on
our special expertise in the underlying economics of transportation service
production, and the critical elements of shipper supply chains.
The growing sophistication of
logistics services users has generated the need for improved systems of
service performance measurement. Working with truckload and rail carriers,
and with our growing list of shipper clients, we are setting forth new service
measurement systems, and incentive compensation systems which assure improved
service levels.
The principals at Jos. Swanson
& Co. share a formal educational training in financial management, and
applied experience in operations management and information technology.
We believe that this background provides us with a unique perspective on
logistics solutions. We are able to provide improved architecture for logistics
processes, while simultaneously focusing on targeted financial goals. The
solutions which we provide are immediately understandable to senior financial
managers. And these solutions provide parties on both sides of transportation
service contracts with high confidence in financial outcomes.